A lot of people look at LinkedIn as a job search platform but it’s actually also a goldmine for non-fiction authors looking to market their books, expand their network, and establish their credibility. In fact, I landed my first (and, therefore, my subsequent) traditional publishing contract(s) directly as a result of being active on Linked In. If you’re an author struggling to gain visibility, this blog series will show you how to make LinkedIn work for you.

Why LinkedIn Matters for Authors

With more than a billion members worldwide and a strong focus on business and professional networking, LinkedIn offers a unique opportunity for authors. Unlike Instagram and Facebook—both of which are visually driven—LinkedIn fosters meaningful professional relationships. If your book appeals to professionals, thought leaders, business decision-makers, or a niche community, you need to be active on this platform.

Your LinkedIn profile is your digital storefront. If it doesn’t showcase your expertise and book effectively, you’re missing out on potential readers and opportunities, so you want to optimize your profile with:

• A professional headshot and banner – Your profile photo should be a high-quality, professional image, not a casual selfie. Your banner can feature your book cover, website, or an image related to your author brand.

• A headline that speaks to your audience – Instead of simply stating you are an “Author at XYZ Publishing,” write something compelling, such as, “Helping Authors Write Better Books | Bestselling Author of The Write Way”

• Focus your “About” section on your readers – Instead of listing all your credentials, write in a way that speaks to your ideal readers. Who are they? How does your book help them?
Example:
“Are you struggling with self-doubt while writing your book? My latest book, Writing Without Fear, helps aspiring authors break through creative blocks and finally publish with confidence.”

• Experience & Publications – List your book(s) under “Experience” and “Publications.” If your book launch is upcoming, mention: “Author of the forthcoming book, Perspectives on Possibility.” This signals to potential readers and podcast hosts that you’re someone to watch.

• Keywords Matter – Use terms relevant to your audience (e.g., “book marketing,” “publishing coach,” “self-publishing expert,” etc.). This improves your searchability on LinkedIn.

Building a High-Quality Network

One of the biggest mistakes authors make on LinkedIn is neglecting to be strategic about their connections. Instead of randomly connecting with people, focus on these groups:
• Your ideal readers – Business leaders, professionals, or enthusiasts in your niche
• Event organizers and podcast hosts – Many podcast hosts look for authors to interview!
• Book reviewers, journalists, and bloggers – These people can help promote your book.
• Other authors in your genre – Collaboration can open up new opportunities.

Pro Tip: Send a personalized connection request instead of just clicking “Connect.”
Example Message:
“Hi [Name], I’m an author specializing in [your niche]. I see we share a mutual interest in [topic]. I’d love to connect and exchange insights!”

Stay tuned for our next blog in this series, which will deal with engaging with your Linked In audience and increasing. Your book sales!

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