Once your LinkedIn profile is optimized, you will want to engage your audience through content, messaging, and groups.

Creating Engaging Content That Sells Your Book

Many authors struggle with what to post on LinkedIn. Here’s the secret: Educate and engage first—sell second. You’ll want to post the following type of content on your feed:
• Short-form posts – Share insights from your book, writing journey, or industry knowledge
• Articles – Write in-depth posts related to your book’s topic. (Example: “How Writing My Book Transformed My Outlook”)
• Videos – Post a short video discussing your book’s themes or answering reader questions
• Quotes from Your Book – Share an impactful line and explain its significance
• Polls & Questions – Engage your audience by asking their opinion on topics related to your book
Example Post:
“What’s the biggest challenge in self-publishing? When I wrote The Write Way, I faced countless roadblocks. If you’re struggling with [pain point], here’s one tip that helped me…”

Use LinkedIn Messaging to Sell Without “Selling”

Instead of directly asking people to buy your book, focus on building relationships.
Avoid out right requests to buy your book but instead say things like, “I noticed you’re interested in [topic]. My latest book covers that, and I would love to hear your thoughts.”
Once you’ve connected and built rapport, you can naturally introduce your book, especially if it provides value to your contact.

Leveraging LinkedIn Groups for Visibility

Joining LinkedIn Groups allows you to engage with communities that either match your book’s audience or could provide valuable insights into the publishing and marketing journey. One of my trusted colleagues, Marilyn McLeod, runs a Linked In Group called “Book Writing, Self-Publishing and Marketing” and at last count the group had more than 90,000 members. You will want to cultivate your relationships in Groups by asking questions, sharing articles, and joining discussions. Pro Tip: Instead of saying, “Check out my book!” you might want to say things like, “I recently wrote about this in my book, and here’s an insight that might help…”

Marketing on LinkedIn isn’t about spamming your book everywhere. It’s about building genuine relationships, sharing valuable insights, and positioning yourself as an authority. You want to:
• Optimize your profile
• Build a quality network
• Share engaging content
• Use messaging strategically
• Participate in LinkedIn Groups
By following these steps, you’ll not only grow your audience but also sell more books naturally—without feeling salesy.

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