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Using Stories to Get Results

What a month! March flew by in a tsunami of activity and I’ve been hopelessly enchanted by the work I’ve been privileged to do on behalf of my clients. As usual! Although I began my career decades ago as a professional writer, my skillset has expanded over the years to incorporate editing and coaching as well, and I currently have client work in all three areas.

What’s the connection?

Actually, it’s pretty simple: my goal in everything I do is to help people use their stories to get results.

As a business writer, I create PR, marketing and biographical content for businesses who need to differentiate themselves powerfully in the marketplace so they can generate revenue, improve relationships and meet their goals.

As a creative writer I interpret the human experience in fiction and creative non-fiction formats to help my readers gain a greater understanding of the possibilities of human existence. Many of my fiction pieces have their germination in the stories people have told me over the years and I’m honoured to be the vessel into which they have poured the mysterious and vast experiences they have lived

As an editor, I polish my clients’ book manuscripts so they can tell their stories with maximum impact and clarity.

And as a book coach I help people look more closely at the stories they tell themselves that might be hindering their ability to enjoy richer lives.

Obviously I’m a fan of story-telling!

But story telling is an ancient artform and we know that spoken language preceded written language by many years. Ancient humans crouched around campfires together sharing stories of strength and valour, passion and pain long before a printing press (or the internet) was ever a gleaming idea in a questing mind. A good story-teller has likely been a necessity in human society since the dawn of time and unlimited wisdom has been passed along painlessly through the vehicle of a good story.

Although the way we tell our stories has changed, their importance is just as significant today as it has always been: people are far more engaged by a good story well told than they are by a simple collection of facts packed together in an orderly row. As most of us know, life (and business!) is anything but consistently orderly and the lyrical surprises inherent in a good story catch our attention like nothing else can.

If your work involves an audience of any kind, I invite you to experiment with story-telling. And if I can contribute to your success by putting your story to work for you as your writer, editor or coach, I invite you to get in touch with me today. It would be my pleasure to support you in your drive to success!

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