We’ll activate your audience
Are you missing an opportunity? Or suffering from a credibility gap? Could more people benefit from what you do…if only they knew what it was?
Copywriting today often targets the task of encouraging site visitors to take a specific action, such as opting in to your email newsletter, filling in an inquiry form, or calling your business for more information.
The writers at Crossman Communication use copywriting best practices to grab your audience’s attention and keep them on your website. We care about:
- Headlines: Customers tend to skim your content, and engaging and descriptive headlines make your copy inviting and easy to navigate
- Clarity: Use succinct and powerful language to accurately convey your message
- Impact: Leave the readers thinking about one “big idea”
- Engagement: Create excitement using imagery, personality and clear language
Content should be easy to read.
Writing for the web is not necessarily a straight-forward process. Consumers browse, skim and bounce from one site to another. Attention spans are short, patience is low and people are on a great mission to find what they’re looking for, and fast. Your website content needs to benefit from great structure and precise writing. You have a few seconds to tell your ideal clients that you can solve their problem. Don’t waste a word!
Our copywriting services include:
- Website Copy
- Case Studies
- Newsletters
- Articles
- Press Releases
- OneSheets
- Corporate Backgrounders
Watch Our Video!
How Does Content Help Grow My Business?
Content is often overlooked by businesses that are trying to grow. We know that good quality content is not optional for growth, and we can help you with that.