As a business focused on helping other organizations create and manage their online content, we often get asked how to boost Search Engine Optimization (SEO) results. Let’s be clear: this is a science in and of itself and there are experts out there who are far better versed in the ins-and-outs of the topic than we are. But we’ve been in this business long enough to have seen it work (and not work!) in myriad ways.

One easy way to boost your SEO is with a press campaign – the more releases you produce, and the more pick-up you get, the better you rank, the more likely your ideal customers are to find you, and the more money you have the opportunity of making.

That’s the simplified version of the story. In reality, there are a lot of other issues that go into good SEO, and ranking well is the result of a collection of other activities that also seem to be related to the phase of the moon and the roll of the dice. It’s quite a scientific process. And sometimes it doesn’t seem like it. Quite honestly, that could change tomorrow.

More SEO information and resources

If you want a lot more information about this topic I recommend you check out the Google Search Engine Optimization Starter Guide.

It is an excellent resource that provides a great deal of basic information about:

• Creating page titles
• Using “description” meta tags
• Improving your website’s structure
• Improving the structure of your URLs
• Making your site easier to navigate
• Optimizing your content
• Offering quality content and services
• Writing anchor text
• Optimizing images
• Using header tags appropriately
• Using robots.txt
• SEO for Mobile Phones
• Promoting your website correctly
• Using free webmaster tools

Here are a few more links that might also be helpful:

Google’s blog about how to improve your website: http://googlewebmastercentral.blogspot.com/

The Google Webmaster Central Blog: http://www.google.com/support/webmasters/

Information on Google’s Webmaster Tools: http://www.google.com/webmasters/guidelines.html

Google Analytics: http://www.google.com/analytics/

I also recommend Hubspot’s eBook, 25 Must-Haves for Driving Traffic, Leads and Sales. And, of course, if you feel you would like to discuss more about how high quality content can help you improve your SEO, then please contact me at susan@crossmancommunications.com.