I remember some years ago when the world was abuzz with news of actor Ashton Kutcher’s million-plus Twitter followers. There was a lot of resistance in the business community about moving towards a Twitter presence at the time because that seemed to summarize everything we knew about Twitter – it was a vanity thing, a tool for actor’s to get more publicity and, after all, why would anyone care about what any of us eat for breakfast?

I get that. But there are some compelling reasons for establishing and maintaining a strong brand presence on Twitter and here are some of my thoughts on that issue: 

Why Use Twitter:

• Twitter is popular and accessible and, as a social media tool, it lets you establish a branded Twitter feed and continuously share (140-character) news briefs about your business
• It puts your business name in front of customers and prospective customers
• About 36% of Twitter users visit the site daily (Source: Hubspot)
• You can use your tweets on Twitter to link to your website, Facebook profile, YouTube channel or other online property where people can obtain information about your company
• You can add a hashtag to your tweet (such as #superiorservice or #manufacturing) to expand your reach beyond the people who are following you and allow people who might be searching for the hashtag topic to find your tweet about it
• Because Twitter is such an immediate platform, you can quickly address the needs of your customers where necessary or desirable

What It Is:

Twitter is an online platform that allows you to build a community where you can invite engagement, share news about your company, develop thought leadership and promote your brand. It allows you to gain access to people with whom you might not ordinarily connect and communicate with them in comments using a maximum of 140 characters.

I’ll have a little more to say about Twitter for business in my next blog. In the meantime, if you would like to book a conversation about how my team and I might be able to sort out your Twitter or other social media profile concerns, please contact me at susan@crossmancommunications.com and let’s book a conversation about how we might be able to help.