As email service providers like Google and Yahoo evolve their filtering algorithms and privacy regulations in 2024, authors and other marketers face increasing challenges. These include issues like lower deliverability rates, declining open rates, and reduced engagement. What’s an author/entrepreneur to do? Well, as an author I’ve long been an advocate of speaking as a way to build my business and sell books, and I’ve also been a proud mobile app owner for the past six or seven years. I’m bringing both of those services together now to help other authors through my ActionTalks LIVE: The Author Event, scheduled for October 17-19 and the mobile app solution I’m offering my speakers through my Visionary Authors community app.

Both of these initiatives are designed to help authors offer more direct and engaging alternatives to traditional email marketing. Let’s take a look at the content marketing side of things first:

Deliverability Issues: Stricter email filters can prevent your newsletters and announcements from reaching readers, often diverting them to spam folders or blocking them altogether.

Decreasing Open Rates: As users experience email fatigue, the likelihood of your emails being opened and read decreases significantly.

Engagement Drops: With the overwhelming amount of content bombarding users daily, sustaining reader interest and interaction through emails becomes increasingly difficult.

Visionary Authors App: A Streamlined Solution
The Visionary Authors app bypasses the traditional app marketplace hassles by hosting your branded app within our platform. This approach not only simplifies the process but also ensures your messages directly reach your audience. Here’s how the app transforms your engagement strategy:

Direct Notifications: Unlike emails that might end up in spam, push notifications ensure that your messages directly reach your audience, thereby improving visibility and immediate engagement.

Ease of Access: Authors no longer need to navigate the complexities of the Apple App Store or Google Play. Your branded app is hosted within the Visionary Authors app, streamlining access for your readers and eliminating common barriers to app publication.

Enhanced Interaction: The app provides interactive and multimedia content options like videos, and live lessons, which are inherently more engaging than text-based emails.

Personalized Experiences: Tailor content delivery to the preferences of your users, which can lead to increased satisfaction and retention rates.

ActionTalks LIVE: Building Community and Credibility

The Action Talks LIVE Author Event I’m hosting October 17-19, 2024, will bring 30 heart-centred authors together to give inspirational talks about their area of focus. Participation in this pay-to-speak event offers unique advantages that go beyond the limitations of email marketing. And the opportunity is overflowing with value! My speakers will receive:
• The opportunity to deliver an inspirational talk live on stage
• The recording of their talk
• Professional headshots
• Clips from their talk for social media use
• A personalized mobile app through my Visionary Authors mobile app
• Access to the ACTIONERA Marketing Portal for book and business marketing
• Project trainings from speaking, marketing, and mobile app experts and
• Promotion and exposure in the ACTIONERA TV app

The benefits are many:

Live Interaction: Engaging with your audience in real time allows for immediate feedback and deeper connection, fostering a sense of community and loyalty.

Networking Opportunities: Connect with other authors, influencers, and potential collaborators, expanding your professional network and opening up new opportunities.

Community Promotion: The power of community is immense at ActionTalks LIVE. Authors and industry professionals actively promote the Visionary Authors app, increasing visibility and collective marketing power for all participants.

By leveraging both the Visionary Authors app and the platform provided by ActionTalks LIVE, authors can create a comprehensive engagement strategy. You can use the app to keep the audience engaged before, during, and after the event, ensuring a continuous connection and sustained interest in your offerings.

The challenges posed by new email regulations in 2024 need not hinder your marketing efforts. By embracing innovative solutions like the Visionary Authors app and integrating live event participation through ActionTalks LIVE, authors can overcome traditional barriers, ensuring their voice is heard and their books are seen.

If you would like to find out more about the event, please check it out here: https://actiontalksauthors.com

And, if you’d like to book a call with me to discuss if this is the right fit for you, please go ahead and do so here: https://CrossmanCommunications.as.me/action-talks-authors

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