Guest Blog by Michael Davie, Publisher of Manor House Publishing

Reprinted from Linked In

Content counts – now more than ever – but you need GOOD content to succeed:
The days of impressing people with empty slogans are long gone – people now want solid content – information they can use – and they want it now!

You need to immediately capture your potential customer’s attention – engage them, and feed their interest with well presented, useful, key information that will benefit them and help them choose YOU to do business with. Content is now an absolutely key part of marketing – and it’s one of the least-costly yet most-effective components of any successful marketing approach.

So why do so many fail at content marketing when it’s so crucial to success?

One reason effective content marketing is often overlooked is that it can cost so little: Its key role in supporting and validating your message simply doesn’t get the respect/attention it deserves. So, your message isn’t as clear, informative or engaging as it could be. And your business-sales aren’t what they should be.

Let’s face it, to varying degrees, we all need more effective content marketing: We’ve all shunned marketing approaches using HUGE type to make simple but questionable points; that make unsupported claims; that lean on hype over substance; that contain amateur-hour typos or spelling/grammar errors that destroy credibility; that insult your intelligence – or at the other end of the fail spectrum – excessively wordy, technical, boring messages – outright yawners.

Bestselling author Susan Crossman, leading business consultant, and professional writer-editor, is a renowned expert on content marketing, who has long recognized that many businesses come up short when engaging in this vital form of communication. She routinely charges her clients a substantial premium for her programs and expert advice helping turn companies around via effective content marketing.

But Crossman has now captured all of her key advice in her fourth big title with Manor House – her outstanding, simplified, Content Marketing Made Easy – Why You Need It / How To Do It. She offers clear, easy-to-follow advice in her latest book to make anyone – even a complete novice – a content-marketing pro in no time – a great source of tips and techniques to give you the edge you need.

As Crossman notes: “We are moving towards a world where a huge percentage of business is done online and if you are not playing in that field, eventually you aren’t going to have a business… the revolution has only just begun… the only constant in our world is change itself… Pretending these changes aren’t happening won’t make them go away. I believe that developing and polishing our online content is the key to the kingdom… it is a process that can be taught, learned and duplicated. Once you have a program up and running, it’s a straightforward way to generate more business…”

Order a copy of Crossman’s book and see for yourself!

Mike Davie is President/CEO of both Manor House Publishing Inc. and Rockport Records International Corp. He’s also a critically acclaimed author (as Michael B. Davie) and an award-winning journalist/editor with several national news organizations.