Book Marketing 101 – Part Two
In our first blog in this series on Mindset and Book Marketing, we talked a little bit about the type of mindset it takes to become a successful author.
If you look into the past of many of the most successful authors on the planet , we find that they were told, at one point in their lives, that they would never amount to anything. J.K. Rowling was apparently rejected by 12 publishers before her first fabulously popular Harry Potter and the Philosopher’s Stone was accepted for publication.
I heard Tony Robbins interview spiritual leader Dr. Wayne Dyer once about a number of issues and one of the topics that came up was around how Dr. Dyer became a best-selling author. I was impressed to hear him say that he loaded his station wagon with boxes of his book and then set off around the United States stopping at countless cities where he would call all the book stores in town to ask if they had “Dr. Dyer’s book.” He would then find ways to be interviewed on the local radio stations, which increased demand for his book even more. Then he would move on to the next town.
There are countless other examples of authors who persisted doggedly despite the fact that “instant success” was eluding them. They took the opinions of other people as information, rather than as predictions of a foregone conclusion. They chose to become successful in spite of— perhaps even because of—the difficulties they were facing.
At its most basic, our mindset is a set of thoughts, ideas attitudes and beliefs that determine our outlook on life, our approach to our lives, and, most significant of all, our behavior. In essence, our mindset drives our behavior and supports us to the development of habits that affect how we think, feel and act.
Our mindset affects how we make sense of the world and how we make sense of ourselves.
It is a key determinant in whether or not an author is going to hit his or her goals, or fall far short.
A powerful mindset allows us to learn from our experiences, invest in success and seek assistance when needed. It helps us take a confident stance with everyone we meet along our book writing journey.
Do You Need to Change Your Idea of What it Takes to Succeed?
Personal marketing represents a paradigm shift for most authors who may have spent months or years in a “trial and error” approach to marketing their books.
It’s not so much something you make time for as it is the centrepoint around which the rest of your life revolves. I’ve heard that the people who succeed at this game dedicate 20-25 hours a week to their personal marketing activities. Yikes!
You can spend an unlimited amount of time developing relationships with members of your referral network, both on and off line.
And, the more time you spend, the faster you will see positive results.
Stay tuned for more in the final instalment in my blog series on personal marketing and book marketing!